ATP x Google | Fighting Scams with Bamboo Builders

A campaign film for Google Singapore’s ScamWISE initiative, produced in conjunction with Across The Pond and made in partnership with Bamboo Builders, the youth-led group running scam prevention work in Singapore communities. The brief was to surface the youth-volunteer angle that distinguishes ScamWISE from the standard government PSA, and to land the protective message with the older audiences these volunteers were actually reaching. We built the piece around Bamboo Builders’ field work, with the technology-side support from Google appearing as enabling infrastructure rather than as the lead. Made for Google Singapore’s regional social impact communications.