MCCY x MediaCorp Brandstudio | SGCares Video (Chloe x Nanyang Sayang)
Ministry of Culture, Community and Youth
Giving back comes in many forms – a listening ear, a helping hand and a small act of kindness. In celebration of Singapore’s 60th National Day, we partnered with the Ministry of Culture, Community and Youth to produce a profile-driven video featuring Chloe Lim, a dedicated volunteer at Nanyang Sayang.
Our team listened closely to her journey – from her motivations to the challenges she faced, crafting her story with authenticity and care. By combining heartfelt storytelling with meaningful visuals, we highlight how acts of kindness, understanding and care connect a community.



