MOM | Branding Video Series – Progressive Wage Movement

One episode in a six-part series for the Ministry of Manpower, designed to make policy stick without sounding like one. This instalment covers the Progressive Wage Movement, the framework that has lifted wages for cleaners, security officers, landscape workers and other lower-wage roles since 2012. Our host moves through a day in those roles, learning the wage ladders firsthand. The episode plays for laughs but ends with a clear handover of how the scheme works and why it exists. Shot across real workplaces, with a tight production schedule that matched MOM’s policy rollout calendar.