BBH x Singapore Tourism Board, TCube | Data Analytics Shift Programme Video

Tourism data can often feel like navigating an escape room: a complex web of clues, locked insights, and hidden patterns. With the Singapore Tourism Board’s Data Analytics SHift Programme (DASH) , these pieces come together, revealing a clear picture for STB’s partners to grow their business and make more efficient decisions. This escape-room theme video explores how DASH can take things to the next level, using narrative storytelling, set design, and symbolic puzzle-solving to reflect the challenges and breakthroughs of data discovery.