Chinese New Year Anti-Gambling

A campaign film for the National Council on Problem Gambling, released for the Chinese New Year window when gambling spikes across households. The brief was to reach Mandarin-speaking audiences who tune out the standard PSA tone. We built the spot as a getai performance with Wang Lei, leaning into the form rather than parodying it. The track itself was written to be catchy, so the message would carry past the watch. Made for NCPG’s seasonal campaign across broadcast and digital.