HBF 702-T
Omron
A product film for Omron’s HBF 702-T, the full body composition monitor positioned at serious home users rather than gym audiences. The brief was to elevate a product with deep technical specs above the usual “lifestyle figure with white background” treatment most personal health devices get. We went the other direction: fast cuts, neon, slow-motion product reveals, the visual language of premium electronics rather than wellness. Made for Omron’s regional release, calibrated for digital placement across Asia Pacific.