Silver Arts Festival (Chinese)

A festival trailer for the National Arts Council’s Silver Arts programme, the annual celebration of senior artists in Singapore. The brief came as the 2020 edition pivoted to a digital-first format. The trailer needed to do two jobs: reassure regulars that the festival was still on, and welcome new audiences who had never thought of themselves as the audience. We took a meta approach, filming the cast as if they were rehearsing for the festival itself, breaking the fourth wall to talk about the format change. Mandarin-language version for NAC’s bilingual audience release.