Dad’s Last Christmas

NTUC Income

A short film for NTUC Income, made for a category that defaults to either the morose or the saccharine when handling life-insurance themes. The brief was to find a third register: a father working through what looks like his last Christmas with his family. The film holds the emotional centre without dropping into either trap. The final reveal recasts what the audience has been watching, turning it from a goodbye into a moment held intentionally. Made for NTUC Income’s seasonal work in the Christmas window across digital and broadcast.

NTUC Income | Dad's Last Christmas | Heartfelt brand film about a father's final Christmas with his family
NTUC Income | Dad's Last Christmas | Heartfelt brand film about a father's final Christmas with his family
NTUC Income | Dad's Last Christmas | Heartfelt brand film about a father's final Christmas with his family
NTUC Income | Dad's Last Christmas | Heartfelt brand film about a father's final Christmas with his family