How Germs Spread

A public health spot for the Singapore Food Agency, made during the period when hand hygiene and food safety messaging needed to land with audiences who had already heard every variation of the message. The brief was to keep the information accurate while making the audience finish the spot. We took a comedic frame, exaggerating the everyday choices that spread germs to the point of absurdity, then resolving with the practical steps. Made for SFA’s public outreach channels.