NTUitive Publicity Video

A publicity film for NTUitive, the technology transfer arm of Nanyang Technological University. The brief asked for something that would land in a category most people associate with paperwork and legal teams. We took the existing language seriously: NTUitive talks about helping researchers “give birth to” their ideas. We staged the literal version. The film opens in a delivery room. The reveal is that what is being delivered is not a baby. It is the product. Made for NTUitive’s outreach to NTU researchers considering whether to commercialise.